Predictive Modeling

Client wanted to identify which customers has a likelihood of buying which of the 30 key products that they offer. Once identified, they wanted to create marketing campaigns to address those customers for the identified products The data required on the customers were spread across multiple systems; no centralized data warehouse.

Solution

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Platforms

Deep Learning

Full Stack

Azure

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Roles

AI Architect

Automation

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Deliverables

Website

Results

Customer Satisfaction: Customer gets the most appropriate marketing material that describes the product feature that he needs most.

Value for Marketing Dollars: The company gets the maximum benefit from its marketing dollars as the customers who are most likely to buy the product is exposed with the company’s product benefits